Attention Grommet Makers: Special Discount Active Through Friday, November 1st
🎁 Your Product.
Millions of Holiday Shoppers.
Advertise with Grommet to reach millions of gift-hungry shoppers and make this Q4 your most profitable yet.
🎁 Your Product.
Millions of Holiday Shoppers.
Advertise with Grommet to reach millions of gift-hungry shoppers and make this Q4 your most profitable yet.

15+ Years Helping Shoppers Find Gifts That WOW!

Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com

Why Advertise With Grommet?

For over 15 years, Grommet has been the go-to destination for millions of shoppers searching for the perfect gift. We specialize in curating innovative and unique products that stand out, making us the ideal platform for brands looking to reach a highly engaged audience during the busiest shopping season of the year.

When you advertise with Grommet, you tap into a community of eager gift-seekers ready to discover the next big thing. This Q4, put your product in front of millions who are actively searching for the perfect present. Our exclusive advertising opportunities not only amplify your brand but drives real sales, exposure, and long-term customer loyalty.

Exclusive Q4 Opportunities

  • Grommet Holiday Gift Guides: Secure a spot in one of our 5 Holiday Gift Guides, curated around our top-performing gifting categories. Get your product seen by shoppers actively searching for this year’s must-have gifts.
  • Exclusive Dedicated Emails: Want an email all to yourself? Be one of only 10 brands to get their own dedicated email sent to our engaged shoppers, driving direct traffic and sales to your product.
  • Priority Access for Grommet Brands: If your product is already live on Grommet, you get first dibs on our premium Q4 advertising packages. Gain an edge before we open these opportunities to outside brands and agencies.
Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com

Showcase Your Product In One Of Grommet's Holiday Gift Guides

Shoppers come to Grommet looking to discover gifts they can't find anywhere else. Gifts that don't come up in traditional searches or you won't find on a big box shelf. Our Gift Guides help them find the perfect gift for that special someone in their life. A gift that will have them saying "I love this! Where in the world did you find it?" And their response is always the same, Grommet. 

This year, we are creating 5 custom Gift Guides available exclusively to Grommet Advertising Partners. These guides are based on our Best-Selling Categories from more than 15 years of data and insights. Take a look at the 5 available guides below.
Hurry only 2 Premium and 2 Standard Left!
Discover thoughtful finds that will make her feel extra special this holiday season.
Hurry only 3 Premium and 3 Standard Left!
Surprise him with something unexpected—gifts he didn’t know he needed, but won’t want to live without.
Hurry only 3 Premium and 2 Standard Left!
Not your average gadgets—these are the conversation starters they’ll never stop raving about.
Hurry only 2 Premium Left (Standard Sold Out)
Small in size, big on impact—perfect picks under $40 that will light up any stocking or secret Santa exchange.
Hurry only 3 Premium and 5 Standard Left!
For those who deserve a little extra—standout gifts that go above and beyond to create unforgettable moments.

Grommet's Premium Gift Guide Package

  • Prime Positioning In One Of Grommet's Top Gift Guides
    Be one of the top 6 featured products in the gift guide of your choice, ensuring your brand gets prime visibility when shoppers are actively searching for the perfect gifts.
  • ​Enhanced Email Promotion.
    Your product will get a premium feature in a category-specific email sent to Grommet’s active shoppers. We’ll waive the rev share, meaning 100% of the revenue from this email goes to you.
  • Amplified Reach Through Strategic Partners
    Gain exclusive exposure through Grommet’s network of influencers, publishers, and other partners who can promote your product across various channels during the busy Q4 season.
  • ​Limited to 6 brands per category.
    Stand above and apart from Grommet's 1,000+ products. With only 6 Premium Products per category, ensure your product gets more focused attention from holiday shoppers.
✅ Only $4499 $3999 to participate: $500 Discount Applied When You Signup Before Friday, November 1st

Grommet's Standard Gift Guide Package

  • Prominent Placement in a Category-Specific Gift Guide.
    Feature your product in one of our 5 category-specific gift guides, giving it prime exposure among highly curated gift options for the holiday season.
  • ​Holiday Newsletter Promotion.
    Your product will be featured in a category-focused newsletter sent to Grommet’s active shoppers, directing them to the Gift Guide to discover and purchase your product—with 100% of the revenue from this email going to you.
  • ​Expanded Reach with Grommet’s Promotional Partners.
    Gain added exposure as part of Grommet’s holiday promotions, with potential features by our network of influencers, publishers, and newsletters to amplify your brand visibility.
  • ​Limited to 14 brands per category.
    Stand out with fewer competitors in your chosen category, giving shoppers variety without overwhelming them and ensuring your product still gets noticed.
✅ Only $1499 $999 to participate: $500 Discount Applied When You Signup Before Friday, November 1st

Stand Alone This Q4 With Grommet Dedicated Newsletters

Want Grommet shoppers all to yourself? 

This Q4, we’re offering an exclusive opportunity for 10 top-tier products to take center stage in a dedicated newsletter sent to our highly engaged audience. It’s your moment to showcase why your product is the must-have gift of the season.

Each newsletter will feature your product’s key benefits, customer reviews, and an exclusive offer for Grommet shoppers. You can direct traffic to any landing page of your choice, with zero commissions or revenue share on sales generated from this dedicated email.

To fully maximize this opportunity, we recommend brands have an optimized landing page and sales funnel ready to drive conversions.

Sign up before Friday, November 1st, and lock in a $2,500 discount—claim your spot for just $10,000!

Dedicated Email Case Studies

DuoCover - September Send
3,929 Clicks
324 Orders
8.25% CR
$19,452 in total sales
Pluxy - July Send
2,741 Clicks
172 Orders
6.28% CR
$19,222 in total sales
Peeps - December Send 🎄
5,605 Clicks
1,019 Orders
18.18% CR
$59,100 in total sales

What's Included In Your Dedicated Newsletter Package?

  • Dedicated Newsletter Send
    Your product will be the only one promoted in a dedicated Grommet Q4 newsletter, putting you front and center with our highly engaged shoppers during the busiest shopping season of the year.
  • Custom Design and Copy by Grommet Experts 
    Our seasoned team of copywriters and designers will craft a high-converting newsletter tailored to your product. With over 15 years of proven success, we know exactly what resonates with Grommet shoppers
  • Prime Holiday Exposure 
    Your dedicated email will be sent during the peak of holiday shopping season, when customers are most ready to buy. You’ll receive your send date upon signup, ensuring your product hits inboxes at the optimal time
  • ​Full Control and Approval
    You’ll have the opportunity to review and approve your newsletter before it’s sent, ensuring the messaging and visuals align with your brand and maximize the potential for sales.
  • ​Secure your spot and a $2,500 discount when you signup before Friday, October 18th. 

Grommet Is Excited To Help You Make This The Best Q4 Ever

We have put these 2 opportunities together to help all Makers, Inventors and Small Business Owners on Grommet to have an opportunity for additional exposure and impact during the biggest gift giving season of the year. 

If you have any questions about any of the above opportunities, please send an email directly to greg@thegrommet.com. 

*Be sure to read through all the details and watch the videos above before contacting our team. 

If you are interested in something that is not mentioned on this page, please reach out to our team to discuss any potential advertising opportunities. We thank you for checking out this page and cannot wait to shine the spotlight on your business this holiday season.
Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com
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