Attention Grommet Makers: Special Discount Active Through Friday, November 1st
Launch! Your Product And Get Discovered By Millions Of Shoppers
(With No Risk Or Upfront Fees)

Grommet is the leading discovery platform and launchpad that 1,486+ new and emerging Shopify 
brands use to go from Undiscovered to Unstoppable!






Launch! Your Product And Get Discovered By Millions Of Shoppers
Grommet is the leading discovery platform and launchpad that 1,486+ new and emerging Shopify brands use to go from Undiscovered to Unstoppable!

"As a product-based business we have launched on many 
platforms, but none can compare to the Grommet."

-Sugar Sugar Wax, launched on Grommet August, 29, 2024
Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com

Getting Your Product Discovered Is Harder Than Ever


Paid ads are expensive and unpredictable. Platforms like Facebook & Google keep raising costs.

Marketplaces take control of your business and force you to compete with copycats. And they don't give you direct access to your customers.

Retail buyers are flooded with pitches, making it nearly impossible to break through unless you have deep industry connections.

That’s Where Grommet Comes In

Grommet connects you directly with millions of shoppers who are searching for what’s new, what’s next, and what’s worth buying.

✔️ Get instant exposure to millions of engaged shoppers, without spending a dime upfront.

✔️ Get built-in credibility & social proof as your product gets featured alongside today's most innovative brands.

✔️ Plus, sales go directly to your Shopify store, so you own the customer relationship and maximize long-term growth.

Ready to get discovered? Apply now and join thousands of brands that have launched and scaled with Grommet.
Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com

What Brands Are Saying About Grommet

Puts You In Front Of Real Customers

"I launched a product on The Grommet a few weeks ago and immediately received sales, and I am still seeing them come through. It seems like there are a lot of apps that promise to get you sales, but this one actually puts you in front of real customers."

-Laek's Adventure Towel launched on August 22, 2024

Thousands of Dollars In Sales

"Had a great experience launching my product on Grommet. I was surprised by the sales we drove during launch. I've paid them $0 and they have driven thousands of dollars to my store in one week. What a great way to start out with a new company/app!" 

-Cordbrick launched on August 29, 2024


More Orders Than Months Prior

"This platform really reaches an active customer base! It's astonishing. We got more orders from our launch week on Grommet then we had in entire months prior. They are an extremely helpful, inviting and positive team. We love The Grommet!"

-Peeler's Wallet launched on September 19, 2024

Significant Boost In Sales!

"We recently used Grommet to launch two of our products, and the experience was nothing short of outstanding! Within the first week of launching our products on Grommet, we saw a significant boost in sales, far exceeding our expectations." 

-Riddia's Cordless Iron launched on April 24, 2024


Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com

How Grommet Actually Works 
(and Why It’s Built for Brands Like Yours)

Grommet isn’t a traditional marketplace. It’s a discovery engine designed to connect new 
and emerging brands with millions of real, ready-to-buy shoppers, without 
the costs, headaches, or loss of control that come with other platforms.

The Real Hero? 
Grommet Shoppers


Our audience is made up of real buyers, not browsers.

Think of our Shopper as a 50-year old mom who loves discovering innovative products, supporting independent Makers, and giving memorable gifts that make people say, “Where did you get that?”

They come to Grommet to shop for themselves, their families, and their friends—looking for products that are clever, useful, and impossible to find at big-box stores or online search.

What’s an Upvote?

When shoppers upvote your product, they’re showing you and your brand some love. In return for that love and support, they get a one-time 20% discount to buy your product.

But the real magic?

Every upvote pushes your product higher on Grommet’s Trending Feed, unlocking more visibility, traffic, and momentum.

✔️ More upvotes = more exposure
✔️ More exposure = more sales

And even if a shopper doesn’t buy, the upvote still boosts your visibility!

Your Product Page, Built to Convert


Every product on Grommet has its own dedicated Product Page, built to showcase your flagship product in the best possible light, while also being optimized for what matters most: conversion.

You can build your Product Page yourself, or let our team handle it free of charge.

All you need is to send us a few images, a vertical video and a link to learn more about your product. We'll take it from there and get it ready for Prime Time!


We Send All Traffic to Your Shopify Checkout

When shoppers click "Buy Now", they’re taken directly to your Shopify checkout.

That means:

✔️ You own the customer relationship
✔️ You capture the email address and lifetime value
✔️ You can upsell, cross-sell, and remarket to every customer


You’ll also get full reporting in your Grommet dashboard, so you can track sales and performance in real-time!

Our Pricing Model is Simple: You Only Pay When Get Promoted Sales


There are no setup fees, no listing fees, and no risk.

✔️ You pay 0% rev share on organic sales (from search, your own promos, or organic Grommet traffic)

✔️ You only pay 30% rev share on promoted sales (from our newsletter, paid placements, publisher features, etc.)

You never pay to be included in a feature, guide, newsletter, or article—we only get paid when we drive results.

Powered by a Simple, Free 
Shopify App

Getting started is fast and easy:

✔️ Fill out a short application
✔️ Install the Grommet app in 3 clicks
✔️ Select the product you want to feature
✔️ Either build your page, or let us do it for you

It all happens inside your Shopify store. No custom integrations, no dev work, no hassle.
Ready to get discovered? Apply now and join thousands of brands that have launched and scaled with Grommet.
Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com

Is Your Brand A Great Fit For Grommet?

Not every brand is the right fit for Grommet—and that’s what makes it work.

Grommet is built to drive serious sales and exposure for the right brands. Here’s how to know if you’re a great fit:
  • You sell a physical, consumer-facing product (no services, digital products, or apps)
  • ​Your brand is on Shopify (Grommet integrates exclusively with Shopify stores)
  • ​Your product is in stock & ready to ship (minimum of 100+ units available and ready to ship to eager customers)
  • ​Your product is unique, innovative and backed by a real Maker, Inventor or Founder (not a generic white-labeled item or brand)
  • ​You’re willing to offer a 20% discount to drive engagement and upvotes (these are single use codes that cannot be copied or shared)
  • ​You’re ready to engage & scale (Grommet works best for brands that actively participate and want to grow)
If this sounds like you, apply now and secure your launch date.

Frequently Asked Questions

How much does it cost to launch on Grommet?
Grommet has created a unique model to help new and emerging brands to showcase their product in front of millions of shoppers. This model includes both free, and commission based sales that are sent directly to your Shopify checkout from Grommet’s platform.

Organic Discovery: 0% Rev Share
Sales made through Organic Discovery are defined as any users who come to TheGrommet.com and purchase a product without clicking a promotion link. More information on Organic Sales can be found below in our FAQ’s.

Promoted Discovery: 30% Rev Share
Sales made via Promoted Discovery are defined as users who come to TheGrommet.com from a promotional link in an email, paid social media advertisements, or from promotional partners or publishers. More information on Promoted Sales can be found below in our FAQ’s.
Why do we have to offer a 20% discount?
On Grommet, Upvotes are the fastest way to get discovered, move up the Trending feed and get even more exposure by Grommet Shoppers and our Promotional Partners. The more Upvotes your product receives, the more our algorithm pushes your product to shoppers. The higher you are on the feed, the more the Grommet team is likely to promote you in one of our newsletters or other special promotions. And our promotional partners (like BuzzFeed, The Chive, The NY Post and dozens more) are always looking at Grommet's feed to find products to put into their articles, run product reviews or add into a holiday listicle. 

That is why we want to thank Shoppers for their Upvotes and give them a BIG incentive to buy your product. We found that 20% was the number that pushed Shoppers over the edge and gave them a big enough incentive to both Upvote and to buy your products, without pushing too much into your margins. 
What if I am not on Shopify?
Right now, Grommet connects to brands through our Shopify app. If your store is not currently on Shopify, there are a few things you can do to work with Grommet. 

1. You can setup a Shopify store, specifically for the SKU you wish to create on Grommet. You can get Shopify for just $1/mo for 3 months here. We also have a partnership with Store Tasker who can help you build the page and shopping cart needed to launch on Grommet. Just message us at brands@thegrommet.com to be connected to their team. 

2. You can advertise on Grommet's newsletter and have us share your product with millions of newsletter subscribers and Shoppers. Send an email to brands@thegrommet.com for more information on the latest programs currently available. 
Can I launch more than 1 product?
To get started, submit your Best-Selling or top performing product. If your first product performs well on Grommet, there will be additional opportunities for you to launch a 2nd product on our platform.
How do I fulfill my orders?
All orders are placed directly through your Shopify checkout page. You fulfill orders the same way you would any other order that comes into your Shopify store. By doing this, it ensures you have a direct relationship with your customers. 
Hey it’s Greg from Grommet with a really exciting announcement for our entire Maker community. 

It’s been a little more than 18 months since we acquired Grommet and completely rebuilt the platform from the ground up. 
We’ve done so in large part by leveraging relationships with thousands of makers that have been in Grommet’s ecosystem, some for more than 15 years, and the millions of shoppers who still look to Grommet to Discover What’s Next® - both for themselves and to be the best gift givers on the planet. 

On August 31st of last year we launched our new Product Discovery Platform. In the past 6 months, it has been incredible watching makers like you go from Undiscovered to Unstoppable. 

I’ve been fortunate to have a front row seat to it all. Working with nearly all of you as you march towards launch day, make a ton of sales and then look for ways to create continued success on the platform. 
To date, we have launched 600+ products, with 20 new products launching every single Thursday. 

Each week, we share these products to more than 3.5 million active shoppers.

We've partnered with the likes of Mark Cuban to put together his Holiday Gift Guide and we host a live weekly shopping show - all to highlight you and your products and send sales directly to your store. 

🪙 And so far, you haven’t had to pay a single penny for any of it. 

In fact, 87 of your products have received more than 100 orders.

16 products have more than 400 verified orders... 

...and 2 products have now crossed 1,000+ orders.

All without any rev share, commissions, application fees, advertising fees or retainers.

We are extremely proud of that. 

We are also extremely proud of the power of the Maker community and the noise you make every single launch week. We think this is something special and unlike anything else in the DTC and eCommerce industry today. 

And so as we look to our next chapter at Grommet, we wanted to put together a revenue model that was also unlike anything else in the industry. 

We already have the best brands launching on Grommet and the initial feedback has been absolutely incredible!

Pepper Pong Loves The Sales They Get From Grommet

"Can't say enough about Grommet and all the learnings (and sales!) we gained when our product was listed. The integration is seamless and creating our product page was very intuitive. 

The communication from the Grommet team anytime we had questions was top-notch. Highly recommend!"

Hide & Scratch Had Their Best Sales Week Ever!

"App works perfectly and launching on Grommet should be a no-brainer for anyone looking to boost sales. 

I had my best sales week EVER after going live!"

Soap Anchor Generated 400+ Orders Since Launch!

"We struggled for over a year trying to get some exposure for SoapAnchor and 97% of the mailings and samples that we sent to potential vendors went unanswered. 

Grommet is not only looking for NEW & distinctive products, they are interested, helpful, hands-on, and a delight to work with.

We had an unexpectedly great response after our recent launch. They really know how to supercharge a marketplace entry."

Here Are The 3 Things You Need To Know About The Updates Coming To Your Brands Account

1. You will continue to get Free Sales from Grommet on all Organic Sales. 
This includes:
  •  A shopper who discovers your product on the New or Trending Feed
  • ​A shopper who clicks through to categories and stumbles upon your product
  • ​A shopper who scrolls through our Clips section, sees one of your videos, gives your an upvote and buys your product
  • ​A shopper who Googles something like “best gifts for moms” and comes across a Guide, a blog post or a product listing. 
  • ​A shopper who sees you posting a link on social media or in an email that sends them over to Grommet to give you an upvote.
  • ​And a shopper discovering your product during Launch Week (yes, all Launch Week sales are free!)
2. After Launch Week you become eligible for Promoted Discovery, our new Pay For Performance Opportunity for new and emerging brands. 
Promoted Discovery is how you will continue to get your product featured to the Grommet Shopper Community and Grommet’s Partners to bring you sales over and over again. 

The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to give you consistent and long-term sales on Grommet.

And the only time you will ever pay Grommet is when you make a sale via one of our promotions.

This could happen…
  •  When we select you to be a part of one of our newsletters that is sent to millions of shoppers.
  • ​When you are selected by one of Grommet’s publishing partners to be part of an article, listicle or email that is sent to their audience, promoting your product on Grommet.
  • ​Or, when your product is included in one of our influencer promotions like Mark Cuban’s Top Gift Picks.
These are all opportunities where your product is selected to be actively promoted by Grommet, or one of Grommet’s partners, or when Grommet sends a promotion to our website and your product is discovered. 

And remember, you will never pay anything upfront. 

You will only pay a small, 30% revenue share when Grommet drives a sale directly to you via one of our promotions after Launch Week.
3. This New Blended Revenue Sharing Model Will Be Going Live At The Beginning Of April
In the following days we will be sharing how to accept the new terms within Shopify, as well as in-depth videos, training and Q&A sessions on how these promotional opportunities will help you generate even more sales through Grommet and our promotional partners.

This includes the launch of a brand new dashboard with enhanced reporting and performance breakdowns, our new community and education center as well as a full understanding of this this new revenue sharing model will help you to generate more sales without risking any upfront capital - where you only pay when we send you a sale from one of our promotions.

On Wednesday, April 10th, join Grommet's Director of Growth, Greg Rollett for a special presentation and Q&A for all Grommet brands. 

This live event is free and will be your chance to learn more about Promoted Discovery and get answers to your questions about how this imapcts you and your brand.

You've Got Questions! We've Got Answers...

What's the deal, I thought Grommet was free for brands?
When the new Grommet platform was launched back on August 31st, we wanted to do something special to reward brands for launching their products on Grommet and help us understand how shoppers would use the product. For the first 6+ months, Grommet has not charged brands any fees or commissions for sales generated. 

This is something that we were extremely proud of. However, from a business standpoint is unsustainable. Building a platform, marketing to brands and shoppers and ensuring we have a thriving platform for everyone has costs and expenses. We decided to create a revenue model that was a win-win-win for everyone. 

Shoppers will be able to discover the best, newest and most helpful products on the Internet.

Makers and brands will be able to profitably acquire customers without risking anything upfront.

And Grommet will be able to improve the platform, invest in more education and resources for you and continue to build our world class team to help you become unstoppable. 

No where else can you generate FREE sales on any platform or marketplace today, and only pay when you generate sales from extra exposure in front of shoppers who want to buy your products. 
How will I know whether a sale was Organic or Promoted?
One of the biggest things we want to do during this transition is to help brands understand what sales are free and which sales are promoted and will have a revenue sharing component to them. We have built out our dashboard from the ground up to help you better see all of your stats, from how many page views your product is receiving on Grommet to how many orders and how much revenue you are making from Organic and Promoted sales. 

Watch the below video for a quick overview of our new dashboard experience.
How many promoted sales should I expect to see?
Our goal with opening up this new model was to reward the brands that are seeing great performance on Grommet. Everyone starts on a level playing field during launch week, with 0 upvotes and 0 sales. 

During those first 7 days, every product has an opportunity to shine, to rise the charts and be discovered by millions of shoppers in Grommet's community. The better your product performs, the more Grommet, and Grommet’s partners, will promote your product to continue to send you consistent and long-term sales.

Over the course of the month you will see a blend of Organic (free) and Promoted (Rev Share) orders. 

Our belief is that you want to pay Grommet our 30% rev share. Why?

If you are paying us 30% for sales, it means your product is climbing the ranks and we want to find more and more ways to put it in front of as many shoppers as we possibly can. 

It means that you are acquiring customers without risking anything upfront and still being profitable on every order. 

It means you now have a direct relationship with these shoppers to get them to buy from you over and over again (with no rev share on those incredibly profitable backend sales). 

And every time you are featured in a promotion, you are likely receiving more upvotes and sales, pushing you back up higher and higher on the trending feed - which will result in more organic sales, which are those free sales we all want!
Can we opt out of promoted discovery and opportunities?
No. At this time, all brands that are active on Grommet must optin to the complete Grommet program which includes both Organic and Promoted sales.

We do not want our partners or our internal teams seeing products that are thriving on Grommet to not have the opportunity to grow and generate even more sales because they have opted out. 
Can you share an example of how this might work?
Sure! Let’s say that in the past 30 days, Grommet sent 100 new orders to your store. 

Of those 100 orders, 50 came via Organic Discovery, through search, categories, videos and the hundreds of thousands of shoppers just browsing Grommet.

The other 50 came from a special Mother’s Day email we sent to Grommet shoppers where we promoted your product. 

This would mean that the first 50 sales would have no revenue share and you would keep 100% of the revenue. 

On the 50 that came from the Mother’s Day email, you would pay a 30% revenue share. 

This gives you a blended revenue share of only 15% on all 100 sales Grommet sent to you during the past 30 days. 
When will this new program begin?
We are actively rolling this out to all active Grommet brand partners right now and anticipate going live sometime at the beginning of April. You will receive plenty of email notifications prior to going live. And of course, you can always reach out to Greg from Grommet with your questions by sending an email to greg@thegrommet.com.
Is there anything I need to do right now?
Yes! We will be sending out more detailed instructions over the coming days, but in order to remain an active brand on Grommet, you will need to ensure that you agree and accept Grommet's billing within your Shopify Dashboard. 

To do so, navigate to your apps, search for Grommet and then look for the section titled: Grommet Sales Commission. 

Once there, click on the Green Acceptance Box that states "Agree and accept billing."

That's it! You're in and ready to go. 

What Do Makers Have To Say
About Launching On Grommet?

Spray Away Saw A Double Digit Conversion Rate

"I LOVEEEE working with Grommet. The process from the beginning has been perfectly explained and executed. They were there every step of the way to explain how to set up my product on their platform. It was very EASY. And their customer base is a GREAT customer base looking to BUY innovative products such as the ones they list. 

My conversion rate was in the double digits of people visiting my site! I hope to continue this relationship with Grommet going forward! I would HIGHLY recommend working with them."

Go-Be Sleeves Got A HUGE Uptick In Sales!

"Thanks to Grommet, we saw a huge uptick in sales, followers, and traffic to our site. We are incredibly grateful for the effort and energy they invested in Go-Be. We are now loyal followers of Grommet. 

Thank you for the fantastic opportunities you provide for small businesses. Kudos to the Grommet team for a job well done!"

Have a question? Send an email to greg@thegrommet.com

More Than 3,000 Products Have Launched On Grommet Since 2012. 
Here's Why You Need To Signup And Be Our Next Big Success Story...
 Only pay for results: No upfront costs or monthly fees. Shoppers buy directly from your Shopify store and you only pay a small commission for sales generated from Grommet shoppers
 Use Clips, Grommet's Video Shopping Product, to drive consistent discovery & sales long after your product launches
 Applying to Grommet is easy, free and takes less than 5 minutes with direct connection via our Shopify app
 Share your story, your core values and why your product makes a difference & show your product in action with Grommet's brand new gallery features
 Show your product in action with Grommet's brand new gallery features
 Test your product's potential before investing in advertising and marketing. 
 Boost credibility through product reviews and the "Featured on Grommet" badge.
 Get discovered on Grommet's Trending, New and All Time charts and see your stats in real time with Grommet's new Brands Dashboard
Note: Submitting your information on this page will add you to the Pre-Launch list of brands. This will give you first access to our application process and to begin creating your product details on Grommet's new platform. This does not guarantee that your product or your product's information will be approved by Grommet's editorial team. It does not also guarantee you a launch date. The sooner you complete your application, the sooner the Grommet team can review your application and get you scheduled on the launch calendar. 

If you have any questions about Grommet's new platform, please email greg@thegrommet.com
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